{"version":"https://jsonfeed.org/version/1","title":"FinancePro Secure","home_page_url":"https://servelia.com","description":"FinancePro Secure","author":{"name":"FinancePro Secure"},"items":[{"id":"https://servelia.com/library-1/f/lost-in-the-forest-let-the-data-show-you-the-path","html_content":"

Research is essential to developing a sound business plan—but collecting information is only the beginning.

","url":"https://servelia.com/library-1/f/lost-in-the-forest-let-the-data-show-you-the-path","title":"Lost in the Forest? Let the Data Show You the Path","summary":"Research is essential to developing a sound business plan—but collecting information is only the beginning.","date_modified":"2026-07-26T19:54:10Z"},{"id":"https://servelia.com/library-1/f/2-2-sometimes-actually-equals-5","html_content":"

We all learned the same basic arithmetic: two plus two equals four.

","url":"https://servelia.com/library-1/f/2-2-sometimes-actually-equals-5","title":"2 + 2 Sometimes Actually Equals 5","summary":"We all learned the same basic arithmetic: two plus two equals four.","date_modified":"2026-07-24T23:38:31Z"},{"id":"https://servelia.com/library-1/f/a-pitter-a-patter%E2%80%94does-it-really-matter","html_content":"

Small assumptions can create big consequences.

","url":"https://servelia.com/library-1/f/a-pitter-a-patter%E2%80%94does-it-really-matter","title":"A Pitter, a Patter—Do Research, Analysis, Planning and Forecastin","summary":"Small assumptions can create big consequences.","date_modified":"2026-07-23T10:15:40Z"},{"id":"https://servelia.com/library-1/f/guessing-is-for-losers","html_content":"

Research. Analyze. Plan. Forecast. Then Decide.

","url":"https://servelia.com/library-1/f/guessing-is-for-losers","title":"Guessing Is for Losers","summary":"Research. Analyze. Plan. Forecast. Then Decide.","date_modified":"2026-07-22T13:03:32Z"},{"id":"https://servelia.com/library-1/f/what-banks-want-to-see-in-financial-projections","html_content":"

Applying for a business loan involves more than completing an application and providing a set of financial projections. A lender wants to understand how your business will generate enough cash to operate successfully, re...

","url":"https://servelia.com/library-1/f/what-banks-want-to-see-in-financial-projections","title":"What Banks Want to See in Financial Projections","summary":"Applying for a business loan involves more than completing an application and providing a set of financial projections. A lender wants to understand how your business will generate enough cash to operate successfully, re...","date_modified":"2026-07-21T11:47:48Z"},{"id":"https://servelia.com/library-1/f/the-devil-is-in-the-detail","html_content":"

A financial forecast can look impressive. It may include projected income statements, cash flow statements, balance sheets, financial ratios, charts, and other analytical tools. However, none of those documents can compe...

","url":"https://servelia.com/library-1/f/the-devil-is-in-the-detail","title":"The Devil Is in the Detail","summary":"A financial forecast can look impressive. It may include projected income statements, cash flow statements, balance sheets, financial ratios, charts, and other analytical tools. However, none of those documents can compe...","date_modified":"2026-07-18T10:24:03Z"},{"id":"https://servelia.com/library-1/f/the-smartest-business-decisions-are-made-before-you-spend","html_content":"

Every successful business owner eventually faces the same question:

","url":"https://servelia.com/library-1/f/the-smartest-business-decisions-are-made-before-you-spend","title":"The Smartest Business Decisions Are Made Before You Spend $$$$","summary":"Every successful business owner eventually faces the same question:","date_modified":"2026-07-16T23:26:40Z"},{"id":"https://servelia.com/library-1/f/10-financial-mistakes-new-business-owners-make","html_content":"

Starting a business is exciting. Most entrepreneurs spend months refining their products, developing services, designing logos, and building websites. Unfortunately, many spend far less time understanding the financial s...

","url":"https://servelia.com/library-1/f/10-financial-mistakes-new-business-owners-make","title":"10 Financial Mistakes New Business Owners Make","summary":"Starting a business is exciting. Most entrepreneurs spend months refining their products, developing services, designing logos, and building websites. Unfortunately, many spend far less time understanding the financial s...","date_modified":"2026-07-14T19:40:17Z"},{"id":"https://servelia.com/library-1/f/dont-guess-%E2%80%93-forecast","html_content":"

Every day, business owners make decisions that affect the future of their companies. They hire employees, purchase equipment, expand facilities, introduce new products, borrow money, adjust pricing, and launch marketing ...

","url":"https://servelia.com/library-1/f/dont-guess-%E2%80%93-forecast","title":"Don't Guess – Forecast!","summary":"Every day, business owners make decisions that affect the future of their companies. They hire employees, purchase equipment, expand facilities, introduce new products, borrow money, adjust pricing, and launch marketing ...","date_modified":"2026-07-14T13:09:29Z"},{"id":"https://servelia.com/library-1/f/nearly-thirty-years-of-practical-business-planning","html_content":"

Some software is created to demonstrate technology. Other software is created to solve real business problems.

","url":"https://servelia.com/library-1/f/nearly-thirty-years-of-practical-business-planning","title":"Nearly Thirty Years of Practical Business Planning","summary":"Some software is created to demonstrate technology. Other software is created to solve real business problems.","date_modified":"2026-07-12T20:48:18Z"},{"id":"https://servelia.com/library-1/f/who-should-use-financial-forecasting-software","html_content":"

When many people hear the phrase \"financial forecasting,\" they immediately think of accountants or large corporations.

","url":"https://servelia.com/library-1/f/who-should-use-financial-forecasting-software","title":"Who Should Use Financial Forecasting Software?","summary":"When many people hear the phrase \"financial forecasting,\" they immediately think of accountants or large corporations.","date_modified":"2026-07-12T20:44:43Z"},{"id":"https://servelia.com/library-1/f/before-you-decide%E2%80%A6-run-the-numbers","html_content":"

Every important business decision has financial consequences. Hiring employees, purchasing equipment, expanding into a new market, increasing prices, obtaining financing, or launching a new product all affect future prof...

","url":"https://servelia.com/library-1/f/before-you-decide%E2%80%A6-run-the-numbers","title":"Before You Decide… Run the Numbers!!","summary":"Every important business decision has financial consequences. Hiring employees, purchasing equipment, expanding into a new market, increasing prices, obtaining financing, or launching a new product all affect future prof...","date_modified":"2026-07-12T20:42:21Z"}]}